Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently the Director for Finance and Accounting Operations at AIG Shared Services Philippines (ROHQ). I used to be an OFW in Libya for 3 years as a Chief Accountant for two large construction firms. Because of the civil war, I was repatriated back to the Philippines and joined AIG back in 2011. It has been 6 years now and my career with AIG and the role has expanded from being a Manager to now a Director for my organization composed of over 200+ people with 15 Managers managing a combination of Gen X, Y and mostly millennial generations of F&A staff. I can consider my digital journey as something experiential and felt like taking the Digital marketing course will really compliment my strong finance and accounting background. With the hope of applying whatever I learned from taking this course. Part 2: New Frameworks for Marketing in the Digital Economy 5 The New Customer Pat...
Marketing 4.0: Moving from Traditional to Digital (Part 3) Concept Synthesis and Local Application: I am currently the Director for Finance and Accounting Operations at AIG Shared Services Philippines (ROHQ). I used to be an OFW in Libya for 3 years as a Chief Accountant for two large construction firms. Because of the civil war, I was repatriated back to the Philippines and joined AIG back in 2011. It has been 6 years now and my career with AIG and the role has expanded from being a Manager to now a Director for my organization composed of over 200+ people with 15 Managers managing a combination of Gen X, Y and mostly millennial generations of F&A staff. I can consider my digital journey as something experiential and felt like taking the Digital marketing course will really compliment my strong finance and accounting background. With the hope of applying whatever I learned from taking this course. Part 3: Tactical Marketing Applications in the Digital Economy 8 Human-C...
Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently the Director for Finance and Accounting Operations at AIG Shared Services Philippines (ROHQ). I used to be an OFW in Libya for 3 years as a Chief Accountant for two large construction firms. Because of the civil war, I was repatriated back to the Philippines and joined AIG back in 2011. It has been 6 years now and my career with AIG and the role has expanded from being a Manager to now a Director for my organization composed of over 200+ people with 15 Managers managing a combination of Gen X, Y and mostly millennial generations of F&A staff. I can consider my digital journey as something experiential and felt like taking the Digital marketing course will really compliment my strong finance and accounting background. With the hope of applying whatever I learned from taking this course. Part 1: Fundamental Trends Shaping Marketing 1 Power Shifts to the Connected C...
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